How Translation Will Survive the Robot Onslaught
by Veerle Vanderplasschen The translation industry, like countless others, is threatened by the rise of the robots. On the face of it, translation is one of those mechanical activities that could easily be handled by a nifty piece of Artificial Intelligence. Google Translate is just the start, imperfect as it is, and it wouldn’t be […]
Content Connector API: a Must-Have for a Multilingual Site
It is likely that thousands of hours of contemplation went into perfecting the messages on your website. Countless minds from marketing, sales and operations combined to come up with something that reflects your difference in your market.
How Translators Help You to Refine Your Meaning
Preparing a piece of communication for public broadcast can be a daunting task, let alone having it translated into languages you don’t understand.
It seems obvious, but getting your communication right before embarking on a project like that is essential.
Chabuduo. Or is it?
If I am an Australian consumer of a Chinese product, do I care that the accompanying literature is written in broken English?
“It must have been hard to translate. I understand the basic gist. No worries.”
Creative Translation: When Creativity Alone Is Not Enough
Once a word is printed or appears on a screen, it is open to interpretation.
Choosing the right word is a creative act, because writing is subjective and there are many word choices to pick from to convey the right message.
How to Win the Hearts of Local People? Localise.
In a world of mega brands reaching out to all corners of the world, you might assume that their core message will be equally well-received no matter where they are.
The One Thing That Could Set You Apart from Your Competitors
Shutterstock (Mayrum) The central goal of any service industry is clear – have you done the job that your client has paid you to do? Whether it is finding them a new employee, putting on an event, or, in our case, accurately translating various pieces of content, there is outwardly very little that matters apart […]
Our Story.
There is a human story behind every business, because there is a human story behind every human. Our story is one of humble beginnings. It all started more than a decade ago in the old garage of my octogenarian granddad-in-law. It was located on a hillside with million dollar views overlooking Brisbane city. My then […]
Biggest Change in Marketing in the Last 50 Years Might Get Lost in Translation
By Al Ries Your Brand’s Name Might Be a Liability Once You Cross the Border What’s the biggest change in marketing in the past 50 years? You could make the case for the Internet. Or Big Data. Or mobile marketing. Or PR. Or celebrities. Or a number of other revolutionary developments. But in our work […]
Christmas Books 2014: best fiction to read
Forget Amis, McEwan and the Booker winner — these are the best novels of 2014. by Tim Martin The year’s really interesting fiction took little for granted, questioned established structure and kept the reader perpetually off balance. – Jenny Offill’s very funny, very sad Dept of Speculation (Granta) charted the breakdown of a marriage in […]