Shutterstock (Mayrum) The central goal of any service industry is clear – have you done the job that your client has paid you to do? Whether it is finding them a new employee, putting on an event, or, in our case, accurately translating various pieces of content, there is outwardly very little that matters apart from the quality of the result. Time and cost are two key variables in the quality equation, and technology is […]

There is a human story behind every business, because there is a human story behind every human. Our story is one of humble beginnings. It all started more than a decade ago in the old garage of my octogenarian granddad-in-law. It was located on a hillside with million dollar views overlooking Brisbane city. My then husband and I did not pay rent, because we did not have money, so we shared granddad’s beautiful little Queenslander […]

By Al Ries Your Brand’s Name Might Be a Liability Once You Cross the Border What’s the biggest change in marketing in the past 50 years? You could make the case for the Internet. Or Big Data. Or mobile marketing. Or PR. Or celebrities. Or a number of other revolutionary developments. But in our work as marketing consultants, we find the biggest change is the shift from national marketing to global marketing. Our clients are […]

Forget Amis, McEwan and the Booker winner — these are the best novels of 2014. by Tim Martin The year’s really interesting fiction took little for granted, questioned established structure and kept the reader perpetually off balance. – Jenny Offill’s very funny, very sad Dept of Speculation (Granta) charted the breakdown of a marriage in fragments and epithets – “My plan was never to get married. I was going to be an art monster instead” […]