Copywriting &
Transcreation
Intelligent copy inspires action
Copywriting is the art of persuasive writing that stimulates readers to act.
Professional copywriters understand what matters to your target audience, and they craft compelling messages that effectively communicate the benefits, features, and unique selling points of a product or service to capture the attention and interest of potential customers.
Copywriters use persuasive language, storytelling techniques, and creative strategies to engage readers and evoke an emotional response that drives them to take the desired action. They focus on writing concise, clear, and impactful copy that communicates the intended message and compels the reader to respond positively.
Our Copywriting Team
Absolute Translations copywriters work in the advertising and marketing industries, creating content for various mediums such as print ads, websites, social media posts, email campaigns, brochures, and more.
They are skilled in combining creativity, strategic thinking, and persuasive writing in order to influence and persuade audiences to engage with a particular product, service, or idea.
Only when you understand the target audience, their needs, and motivations can you write effective and engaging copy.
Copywriting also plays a crucial role in search engine optimisation (SEO) by incorporating relevant keywords and phrases to improve a website’s visibility in search engine results.
Our copywriters collaborate with designers, marketers, and clients to ensure the copy aligns with the overall branding and marketing strategy.
If you are trying to raise the bar in connecting with your target audience in overseas markets more effectively, Contact us now.
What Is Transcreation?
Transcreation is a creative translation process that goes beyond literal translation to adapt content from one language to another while preserving its meaning, style, tone, and intent. It is particularly powerful for marketing, advertising, and other creative content that requires a localised approach to resonate with the target audience.
While traditional translation focuses on transferring the words and meaning from the source language to the target language, transcreation takes into account cultural nuances, idiomatic expressions, and emotional impact. It aims to evoke the same response in the target audience as the original content did in the source audience.
Transcreation involves more than linguistic skills.
Transcreators are professionals with expertise in both translation and creative writing, possessing a deep understanding of cultural, social, and market dynamics.
They need to be able to adapt slogans, taglines, marketing campaigns, website content, product names, and other forms of creative content to ensure they are culturally relevant and effective in the target market.
The goal of transcreation is to strike a balance between faithfulness to the source material and effective communication in the target language and culture. The final transcreated content should resonate with the target audience, feel natural and culturally appropriate, and achieve the intended marketing or creative objectives.
The message will engage the reader and persuade them to take action. A witty, punchy tagline may well be witty and punchy in English, but if the meaning is lost in another language, all that’s left is a confusing phrase.
By adapting the content creatively to the local market, businesses can establish stronger connections with their target audience and increase the chances of success in international markets.
Benefits of Working with Absolute Translations
Our customer service is exquisite, and the work that we deliver is second to none.
Native, qualified and professional in-country copywriters
Track record in creative
writing, advertising
and marketing
Revisions by independent native in-country revisers and industry experts
Cultural consultation and
in-country focus-group testing
Consultation with client
and in-country client consultants
Final approval by our
in-house team before
delivery
Quality & Guarantee
Passionate about language and translation, we are also passionate about our clients.
When it comes to making your message stand out in every language, no challenge is too great for our team of experienced and enthusiastic translators and interpreters.
We offer a combination of carefully selected native linguists who specialise in a wide range of industries so you can rest assured that your material is looked after professionally.
Explore Our Client Success Stories
Teys Group
Medical Interpreting
Contracting Absolute Translations for qualified NAATI certified interpreting services and implementing the use of LINK, our Interpreting Management Portal, Teys not only significantly improved communications and medical care for their international workers, they also increased efficiency and reduced overall costs.
VIC Police STOPIT Campaign
VO & Subtitling
Victoria Police is the primary law enforcement agency for the state of Victoria in Australia. Absolute Translations were engaged to assist with translation and voice-over provision of 12 videos and 12 posters in 10 languages for the Unwanted Sexual Behaviour on Public Transport STOP-IT campaign of Victoria Police.
Deswik Mining
Global Localisation
Deswik is a mining software development company with its head office in Brisbane. Absolute Translations has been engaged by Deswik since 2015 to assist with their global localisation goals and transcreate their content, including web pages, marketing collateral, video subtitles, and training guides.
Emesent
Drone Technology
Emesent is a world leader in drone autonomy with its head office in Brisbane. Absolute Translations has been engaged by Emesent since 2020 to assist with localising their website and marketing material into Spanish, Portuguese, Chinese, Japanese, Russian, German, Italian, French and many other European languages.
Why Choose Absolute Translations
NAATI Certification in Australia
NAATI (National Accreditation Authority for Translators and Interpreters) is the official translator and interpreter accreditation in Australia. This certification is required for any official documentation such as birth/marriage/death certificates, driver licences, degree certificates, police certificates and more.
Qualified Experienced Linguists
Absolute Translations' linguists are highly skilled and qualified professionals who reside in the countries and communities our clients are targeting. As a rule, our linguists only translate into their mother tongue and we handpick our translators based on educational and professional background and specialist expertise
Strict Linguist Selection Process
We follow a rigorous resource assessment process where we test new applicants, verify references, check backgrounds, and rely on recommendations by peers and clients. Translation tests can be provided for verification at client end and full transparency is offered during the selection process.
ISO 9001-2015 and 17100-2015 Certified
The ISO 9001 Quality Management and ISO17100 Quality Translation Standards ensure quality project management and quality translation management relating to core processes, minimum qualification requirements, the availability and management of resources, and other actions necessary for the delivery of a quality translation service.
Terminology Management
Our terminology management tool enables you to keep your terminology and content consistent across languages, documents, platforms and departments. With our technology you can engage with your global audience in their native language and offer them a consistent, local brand experience.
Enterprise Translation Technology
We work with innovative enterprise translation equipment that integrates workflows and as such greatly improves translation quality, consistency, speed and efficiency. Our technology combined with our translation teams worldwide enable us to handle any project, any deadline, any budget, any brief.
Kickstart your global strategy
We enable our clients to reach new markets globally by connecting with their audiences and providing the best possible customer experience—in any language.