Copywriting &
Transcreation
Intelligent copy inspires action
Copywriting is the art of persuasive writing that stimulates readers to act.
Professional copywriters understand what matters to your target audience and they craft compelling messages that effectively communicate the benefits, features, and unique selling points of a product or service to capture the attention and interest of potential customers.
Copywriters use persuasive language, storytelling techniques, and creative strategies to engage readers and evoke an emotional response that drives them to take the desired action. They focus on writing concise, clear, and impactful copy that communicates the intended message and compels the reader to respond positively.
Why Absolute Translations?
Our translators and copywriters work in advertising and marketing industries, creating content for various mediums such as print ads, websites, social media posts, email campaigns, brochures, and more.
They are skilled in combining creativity, strategic thinking, and persuasive writing in order to influence and persuade audiences to engage with a particular product, service, or idea.
Only when you understand the target audience, their needs, and motivations, you can write effective and engaging copy.
Copywriting also plays a crucial role in search engine optimization (SEO) by incorporating relevant keywords and phrases to improve a website’s visibility in search engine results.
Our copywriters collaborate with designers, marketers, and clients to ensure the copy aligns with the overall branding and marketing strategy.
Transcreation
Transcreation is a creative translation process that goes beyond literal translation to adapt content from one language to another while preserving its meaning, style, tone, and intent. It is particularly powerful for marketing, advertising, and other creative content that requires a localised approach to resonate with the target audience.
While traditional translation focuses on transferring the words and meaning from the source language to the target language, transcreation takes into account cultural nuances, idiomatic expressions, and emotional impact. It aims to evoke the same response in the target audience as the original content did in the source audience.
Transcreation involves more than linguistic skills.
Transcreators are professionals with expertise in both translation and creative writing, possessing a deep understanding of cultural, social, and market dynamics.
They need to be able to adapt slogans, taglines, marketing campaigns, website content, product names, and other forms of creative content to ensure they are culturally relevant and effective in the target market.
The goal of transcreation is to strike a balance between faithfulness to the source material and effective communication in the target language and culture. The final transcreated content should resonate with the target audience, feel natural and culturally appropriate, and achieve the intended marketing or creative objectives.
The message will engage the reader and persuade him to take action. A witty, punchy tagline may well be witty and punchy in English, but if the meaning is lost in another language, all that’s left is a confusing phrase.
By adapting the content creatively to the local market, businesses can establish stronger connections with their target audience and increase the chances of success in international markets.
If you are trying to raise the bar in connecting with your target audience
in overseas markets more effectively, contact us now.
Benefits of working with Absolute Translations
Our customer service is exquisite and the work that we deliver is second to none.
Native, qualified and professional in-country copywriters
Cultural consultation and in-country focus-group testing
Track record in creative writing, advertising and marketing
Consultation with client and in-country client consultants
Revisions by independent native in-country revisers and industry experts
Final approval by our in-house team before delivery
Quality & guarantee
Passionate about language and translation, we are also passionate about our clients.
When it comes to making your message stand out in every language, no challenge is too great for our team of experienced and enthusiastic copywriters and transcreators.
We offer a combination of carefully selected native linguists who specialise in a wide range of industries so you can rest assured that your material is looked after professionally.
NAATI Certification
NAATI (National Accreditation Authority for Translators and Interpreters) is the official translator and interpreter accreditation in Australia. This certification is required for any official documentation such as birth/marriage/death certificates, driver licences, degree certificates, police certificates and more.
Qualified, Experienced Linguists
Absolute Translations’ linguists are highly skilled and qualified professionals who reside in the countries and communities our clients are targeting. As a rule, our linguists only translate into their mother tongue and we handpick our team based on educational and professional background and specialist expertise.
Strict Selection Process
We follow a rigorous resource assessment process where we test new applicants, verify references, check backgrounds, and rely on recommendations by peers and clients. Translation tests can be provided for verification at client end and full transparency is offered during the selection process.
External Peer-review & Editing
To help you stand out from your competitors, it is important that your content is top notch. Applying peer-review, proofreading or editing to the translation work that is produced at Absolute Translations, is therefore a no-brainer. We offer our clients the peace of mind that their content is safe with us.
Adherence to ISO 17100:2015 Quality Standard
The ISO 17100 Quality Standard includes provisions for translation service providers (TSPs) concerning the management of core processes, minimum qualification requirements, the availability and management of resources, and other actions necessary for the delivery of a quality translation service.
Terminology Management
Our terminology management tool enables you to keep your terminology and content consistent across languages, documents, platforms and departments. With our technology you can engage with your global audience in their native language and offer them a consistent, local brand experience.
Enterprise Translation Technology
We work with innovative enterprise translation equipment that integrates workflows and as such greatly improves translation quality, consistency, speed and efficiency. Our technology combined with our translation teams worldwise enable us to handle any project, any deadline, any budget, any brief.
Proudly serving local and international markets since 2004.
Free call 1800 500 791
