How Translation Will Survive the Robot Onslaught

by Veerle Vanderplasschen The translation industry, like countless others, is threatened by the rise of the robots. On the face of it, translation is one of those mechanical activities that could easily be handled by a nifty piece of Artificial Intelligence. Google Translate is just the start, imperfect as it is, and it wouldn’t be […]
4 Reasons Why Machine Translation Won’t Beat Human Translation – Yet

If you work in an industry that either employs or provides products and services to individuals speaking different languages, you’ll know that translation is an essential service in keeping your organisation running smoothly.
Chabuduo. Or is it?

If I am an Australian consumer of a Chinese product, do I care that the accompanying literature is written in broken English?
“It must have been hard to translate. I understand the basic gist. No worries.”
Creative Translation: When Creativity Alone Is Not Enough

Once a word is printed or appears on a screen, it is open to interpretation.
Choosing the right word is a creative act, because writing is subjective and there are many word choices to pick from to convey the right message.