It is likely that thousands of hours of contemplation went into perfecting the messages on your website. Countless minds from marketing, sales and operations combined to come up with something that reflects your difference in your market.
Preparing a piece of communication for public broadcast can be a daunting task, let alone having it translated into languages you don’t understand.
It seems obvious, but getting your communication right before embarking on a project like that is essential.
If I am an Australian consumer of a Chinese product, do I care that the accompanying literature is written in broken English?
“It must have been hard to translate. I understand the basic gist. No worries.”
Once a word is printed or appears on a screen, it is open to interpretation.
Choosing the right word is a creative act, because writing is subjective and there are many word choices to pick from to convey the right message.
In a world of mega brands reaching out to all corners of the world, you might assume that their core message will be equally well-received no matter where they are.
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