Biggest Change in Marketing in the Last 50 Years Might Get Lost in Translation
By Al Ries Your Brand’s Name Might Be a Liability Once You Cross the Border What’s the biggest change in marketing in the past 50 years? You could make the case for the Internet. Or Big Data. Or mobile marketing. Or PR. Or celebrities. Or a number of other revolutionary developments. But in our work […]
Christmas Books 2014: best fiction to read
Forget Amis, McEwan and the Booker winner — these are the best novels of 2014. by Tim Martin The year’s really interesting fiction took little for granted, questioned established structure and kept the reader perpetually off balance. – Jenny Offill’s very funny, very sad Dept of Speculation (Granta) charted the breakdown of a marriage in […]